Monday, January 11, 2010

Mad for Mod


A MOD REVOLUTION

As we are inspired internationally when it comes to fashion, we owe the “mod” trend to the Brits. Bold colors and geometric shapes make up the look. Swirls and psychedelic patterns taking on an a-line cut defined mod girls! The fashion subculture was also known as “the London look”, and no, it didn’t have anything to do with Rimmel makeup! Skirts were short, and we owe it all to Mary Quant, you can name her responsible for turning the fashion direction into the London look. Twiggy, who we all know today, was the face of 1966, as she defined mod in fashion photography. Her look was admired by all. Another name to know is Pierre Cardin, who was responsible for the space-age look which Nova loves, oh so much!

The subculture of mod came from London around 1950, but peaked in 1970. When we refer to MOD, we're talking about the fashion of the mod culture! Mod was used as a term throughout the media in the mid to late 1960’s, in reference to anything that was considered fashionable, popular, and modern. This is how the nickname “mod” came about.

If you’re going for a classic mod look try: a-line shapes just below the knee (3" below), homemade shift dresses, herringbone or pinstriped navy, ink green, gray, or burgundy hues, straight skirts with short boxy suit jackets, plastic bangles. Just look at our Nova auctions! A revved-up mod look for you is a few clicks away!


One of Nova's previous mod stewardess dresses!
Our model, Theresa, can really rock those MOD style poses :) .

Vintage 1960's wool mod dress from novavintage.com


-Gillian
Fashion Intern
Nova Vintage Clothing


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